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Experience & Attention pysochology

Potent makes you go from Bland to Brand!

Entertainment – Passive Absorption Experience

Like watching a commercial during a movie break: content that is amusing, entertaining and tailor-made for quick retention.

Education – Active Absorption Experience

Like participation in a webinar: information that can be remembered, learned, and implemented in their daily life.

Aesthetic – Passive Immersion Experience

Like listening to music or podcasts: ample opportunities to create brand, recall, and recognition.

Escapism – Active Immersion Experience

Like playing a game: smaller, softer nudges and rewards for the undisturbed user.

ENTERTAINMENT +–
EDUCATION +–
AESTHETIC +–
ESCAPISM +–

We believe Lateral Thinking, CAN:

C
Canon changed the society by Lateral thinking. They made their user the hero of the story. Their products were pivotal in documenting & changing society.

Change society

A
Apple with its brilliant brand centred & Lateral thinking ensured we remained hooked on their products in present & in future. They were forward thinkers & pioneers in Lateral thinking.

Augment future

N
Nike with its Lateral thinking approach build a culture of doers & made everyone rise above fitness & sports. They built loyal fanbase which was more than the product. It’s zagging when others zig!

Nurture culture

OUR Services

Build & Grow Your Brand with Potent

Brand Design Brand Design

Brand Design

  1. Brand Strategy
  2. Visual Identity
  3. Rebranding
  4. Brand Nomenclature
Brand Design Brand Design

Brand Verticals

  1. Website Design
  2. Social Design
  3. Deck Design
  4. Landing Page Design
  5. Motion Design
Brand Design Brand Design

Brand Growth

  1. Organic Growth
  2. Paid Growth
  3. Collaborative Growth

Less Like Clients, More Like Believers

Read What They Say
“Huge thanks to Potent for nailing Powersight’s brand identity! The design looks fantastic and perfectly captures our vision. Great work, team!.”

Jignesh Vyas

Founder – Powersight
“I absolutely love our new rebranding. It just feels like the brand we’ve always wanted to represent ourselves to the world. I would highly recommend Potent to anyone who is planning for a complete rebranding exercise.”

Chirag Jobanputra

Founder – Interaction Labs
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