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Experience & Attention pysochology

Potent makes you go from Bland to Brand!

Entertainment – Passive Absorption Experience

like watching a commercial during a movie break. It engages users with content that they find amusing, entertaining and has a narrow attention span.

Education – Active Absorption Experience

like participation in a webinar. It provides users with information that can be remembered, learned and implemented in their daily life.

Aesthetic – Passive Immersion Experience

like listening to music or podcasts. Here there are ample opportunities of creating brand recall & recognition.

Escapism – Active Immersion Experience

like playing a game. Here users don’t like to be disturbed, so smaller nudges and rewards work best.

ENTERTAINMENT +–
EDUCATION +–
AESTHETIC +–
ESCAPISM +–

We believe Lateral Thinking, CAN:

C
Canon changed the society by Lateral thinking. They made their user the hero of the story. Their products were pivotal in documenting & changing society.

Change the society

A
Apple with its brilliant brand centred & Lateral thinking ensured we remained hooked on their products in present & in future. They were forward thinkers & pioneers in Lateral thinking.

Augment the future

N
Nike with its Lateral thinking approach build a culture of doers & made everyone rise above fitness & sports. They built loyal fanbase which was more than the product. It’s zagging when others zig!

Nurture the culture

OUR Services

Build & Grow Your Brand with Potent

Brand Design Brand Design

Brand Design

  1. Brand Strategy
  2. Visual Identity
  3. Rebranding
  4. Brand Nomenclature
Brand Design Brand Design

Brand Extension

  1. Website Design
  2. Social Design
  3. Deck Design
  4. Landing Page Design
  5. Motion Design
Brand Design Brand Design

Brand Growth

  1. Organic Growth
  2. Paid Growth
  3. Collaborative Growth

Less Like Clients, More Like Believers

Read What They Say
“Huge thanks to Potent for nailing Powersight’s brand identity! The design looks fantastic and perfectly captures our vision. Great work, team!.”

Jignesh Vyas

Founder – Powersight
“I absolutely love our new rebranding. It just feels like the brand we’ve always wanted to represent ourselves to the world. I would highly recommend Potent to anyone who is planning for a complete rebranding exercise.”

Chirag Jobanputra

Founder – Interaction Labs
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Explore Our Thoughts, Stories & Inspiration