Potent
We believe that great branding needs to be curious to adapt to everything, yet distinct & memorable. There a beautiful paradox at play. Products, services, and organizations evolve fast; their brands need to grow with them.
Our service solutions creates strategic and coherent brand experiences between organizations, services, and products for their varied audiences.

1. Brand Strategy

We get under the skin of business & its team values, we start with why & not how, to create a holistic & future proof brand strategy. Our experience teaches us to ask difficult questions that may slip internally & then advise rather than impose our strategies.

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2. Visual Identity

Logos are most misunderstood form in branding. It’s not a single entity but a full system that should survive the test of time & it should be medium agnostic. Our canvas of inspiration is generally unconventional, often more closer to nature than to business. Our creative principles are backed by decades of experience.

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Ready to start your Project?

We are happy to talk even if you don’t have particular problem statement in mind. We are always open to chat without any agenda.

3. Brand Nomenclature

Brand nomenclature, naming systems and naming hierarchy are a tricky affair. We go beyond the .com purview and ensure that we create unique & memorable brand names for early stage startups.

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4. Rebranding

Rebranding is the most extensive and often expensive affair if not done keeping in mind WHY? We never undermine existing designs and always believe that rebranding should never lose originality for the sake of change. The goal is to elevate and not deviate!

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Quote
“Huge thanks to Potent for nailing Powersight’s brand identity! The design looks fantastic and perfectly captures our vision. Great work, team!.”

Jignesh Vyas

Founder – Powersight