Potent
We believe great branding thrives on curiosity—adapting to change while remaining distinct and memorable. It’s a beautiful paradox. As products, services, and organizations evolve rapidly, their brands must grow alongside them.

Our service solutions craft strategic, cohesive brand experiences that connect organizations, services, and products with their diverse audiences.

1. Brand Strategy

We get under the skin of your business and its team values. We start with why, not how, to create a holistic and future-proof brand strategy. Our experience teaches us to ask difficult questions that may slip internally and then advise rather than impose our strategies.

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2. Visual Identity

Logos are the most misunderstood element of branding. They are not a singular entity but an entire system. Logos should survive the test of time and be medium agnostic. Our canvas of inspiration is generally unconventional, often closer to nature than business. Ou creative principles are backed by decades of experience.

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Ready to start your Project?

Let’s connect even if you don’t have a problem statement. We are always open to chat without any agenda.

3. Brand Nomenclature

Brand nomenclature, naming systems and naming hierarchy are a tricky affair. We go beyond the .com purview and ensure that we create unique & memorable brand names for early stage startups.

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4. Rebranding

Rebranding is the most extensive and expensive affair if the ‘why’ is lost. We never undermine existing designs and always believe that rebranding should not lose your originality for the sake of change. The goal is to elevate and not deviate!

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Quote
“Huge thanks to Potent for nailing Powersight’s brand identity! The design looks fantastic and perfectly captures our vision. Great work, team!.”

Jignesh Vyas

Founder – Powersight